America, Make This Your Train Era

Mar 12, 2025

10:00am – 11:00am CT

Björn Bender, CEO & Executive Chairman of Rail Europe, addresses the global state of rail travel, sharing his expertise as a mobility expert with over two decades of wisdom gathered from the industry. He will dissect the European rail model and identify key factors, such as accessibility, safety and technology, including Artificial Intelligence, that have led to the industry's rapid growth "across the pond".

Bender will prove the importance of customer-centricity and transparency in meeting the evolving demands of modern travelers. He will leave the audience with a blueprint of how countries that struggle with public transportation access for all, such as the US, can learn from global rail leaders through key investments and regulations that drive innovation.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Björn Bender

Björn Bender

Rail Europe

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