The new millennium is ushering in rapid innovations in immersive entertainment, with the industry adapting in real-time. Our speakers will delve into this new global paradigm, where technologies such as real-time gaming, XR, and AI are creating new formats of simulation and immersion. Additionally, history has shown that attractions wildly successful in one market can fail to resonate in another. This panel will discuss the key differences in audience behaviors across markets and how producers and exhibition curators adapt to these variations.