A recent report from Mintel shows a majority (74%) of teen and tween gamers are leveraging online gaming as a space for authentic self-expression. In an effort to leave behind one-size-fits-all marketing, Yon will discuss how customizable avatars in the metaverse can bridge the gap to customer loyalty. He will uncover how companies can create unique virtual spaces and events to foster deeper connections with younger generations in an inclusive and impactful way.