This panel explores the presence of psychedelics in mainstream media and its impact on public perception, policy, and the future. We'll examine the historical impact of media, fear mongering, and the war on drugs. This session delves into the critical role of design and communication in shaping the acceptance of psychedelics, highlighting gray market products and the current state of CPG for illicit substances. The goal is to communicate how the collective can create a meaningful, realistic, and positive narrative around psychedelics and their potential to create meaningful change.