As people gravitate to digital worlds, tech brands must be able to curate highly personalized and seamless digital experiences for users. UX takes center stage as brands rethink software to humanize digital and adapt to diverse user needs. In this fireside chat, gaming technology pioneer Andrew Coonrad of Logitech G and creative leader Nathan Matthews of global design studio forpeople discuss how tech brands are embracing adaptive interfaces to prioritize personalization, inclusivity, and safety in their digital products.