Technological innovation is fundamental to meeting the global needs for a safe, productive, climate-resilient, and climate-friendly food, fuel, and fiber supply, especially as populations grow and climate change intensifies. However, consumers remain skeptical of technology when it comes to their food, to the point of delaying or even squashing innovation adoption. Our panel of AgTech innovation experts will discuss the need for and how to achieve consumer acceptance and build confidence in the technological and science-based innovation critical to the future of a sustainable food system.