Step into the future with three XR and SXSW veterans as they pull back the curtain on the XR Experience, a festival highlight since 2016. Discover cutting-edge immersive technology, storytelling, and AI innovations across three floors of the Fairmont Hotel. Gain exclusive insights into this year’s groundbreaking projects and explore how XR is transforming industries like entertainment, healthcare, retail, and education. Whether you’re a first-timer or seasoned attendee, learn strategies to prioritize what interests you most, optimize your time, and connect with creators and industry leaders.