Trademark Basics Boot Camp: Build Your Brand Buffer
Every business has a trademark. Do you know how to protect yours? Join experts from the USPTO for an interactive, hands-on intensive about federal trademark registration. We’ll discuss what trademarks are, the benefits of federal trademark registration, and why it’s so important for you to select a trademark that is both federally registrable and legally protectable. We'll show you how to conduct a basic search of the federal trademark database and conduct a walkthrough of the application form. For those brand owners ready to file, you'll be prepared to do so by the end of the session.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Jason Lott
U.S. Patent and Trademark Office
Mariessa Terrell
United States Patent and Trademark Office