Despite facing a major reckoning in the past couple of years, fintech is here to stay, though it’s in need of a refresh. Rethinking fintech requires breaking myths and mapping the future, as everything you know about the industry is either wrong or needs to be updated. Finance is at the core of every business unit in almost every sector, and embedding financial services is more than a trend. Recently digitized verticals (healthcare, ecommerce) still have plenty of room for growth and innovation. This discussion will explore fintech’s evolving landscape and how founders and investors can adapt.