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In Molly McPherson's world, just about anything is a tell. That's how The Boston Globe described Molly's work as a crisis communications expert who moonlights as a celebrity PR whisperer on TikTok. As an APR-certified crisis management and public relations practitioner, Molly uses her deep understanding of media culture to benefit her clients and the over half a million social media followers who look to her for insight into brand and celebrity actions, whether genuine or part of a PR stunt. In her career, she's known as an innovator in crisis communication, from introducing digital media strategies at FEMA to developing some of the first crisis communication web resources.