In this session, Gabrielle Heyman, Vice President of Global Brand Sales & Partnerships at Zynga, will discuss how mobile gaming is quickly becoming one of the most powerful platforms for reaching women. She will explain how women, especially those 35+, are reshaping the gaming landscape and why brands should view mobile gaming as a crucial advertising channel for reaching an engaged and influential audience. Gabrielle will share her insights on how to connect with women through gaming and how brands can leverage these insights for more impactful advertising campaigns.