In an era where beauty is increasingly defined by inclusivity, personalization, and experiences, Balmain Beauty is leading the charge in multi-sensorial marketing. Join Hans Dorsinville as he delves into the transformative power of fragrance to engage intellect, emotion, and senses. This session explores the intersection of innovation and artistry, spotlighting Balmain Beauty's use of cutting-edge technologies such as the Sense Portal and the philosophy of 'beauty for all.' Discover how ultra-luxe fragrance is creating new pathways to consumer connection and redefining the boundaries of scent.