In this fireside chat, journalist and author Michaela Trimble, who has written extensively about psychedelics and travel for publications like Vogue and Condé Nast Traveler, joins Eva McGarry, a communications consultant working in psychedelic drug development, policy and advocacy, and psychedelic retreats, for a thought-provoking discussion exploring the past, present, and future of psychedelic tourism. Tracing the evolution of psychedelic travel from its anthropological roots to its rise from the underground to mainstream media while incorporating their personal journeys and professional insights, the conversation will delve into why people are seeking these experiences, the media’s role in shaping perceptions of bookable psychedelic trips, and critical considerations for safety, ethics, and sustainability for travelers and communities at large. They will examine how to navigate the opportunities and challenges of this transformative movement beyond the trip and relay how the rise in psychedelic tourism will affect the media landscape and how travelers will engage with content that ultimately influences their purchasing decisions.