This fireside chat will be a thought-provoking discussion exploring the past, present, and future of psychedelic tourism. Tracing the evolution of psychedelic travel from its anthropological roots to its rise from the underground to mainstream media while incorporating personal journeys and professional insights, the conversation will delve into why people are seeking these experiences, the media’s role in shaping perceptions of bookable psychedelic trips, and critical considerations for safety, ethics, and sustainability for travelers and communities at large. Learn how to navigate the opportunities and challenges of this transformative movement beyond the trip and relay how the rise in psychedelic tourism will affect the media landscape and how travelers will engage with content that ultimately influences their purchasing decisions.