Presented by Fospha
Fospha Presents: Cracking Brand x Performance Measurement
Space is limited so registration is required – please see the below link to RSVP:
https://partiful.com/e/YEcm0QjX2j4iB9Di1t1m
The pendulum is swinging back—after years of chasing short-term performance, marketers are reinvesting in brand to sustain profitable growth, keep acquisition costs low, and avoid the performance marketing doom loop. But proving the impact of brand spend in a world built for last-click measurement remains a challenge.
In this session, we’ll share exclusive findings from our ongoing research into how to quantify brand impact with confidence. Drawing on real-world case studies and our advanced measurement approach, we’ll explore how leading indicators, predictive modeling, and advanced data visualization can help marketers track early signals, course-correct when messaging isn’t landing, and tie brand investment to real business outcomes.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.