Presented by Fospha

Fospha Presents: Cracking Brand x Performance Measurement

Mar 10, 2025

10:30am – 12:00pm CT

Space is limited so registration is required – please see the below link to RSVP:
https://partiful.com/e/YEcm0QjX2j4iB9Di1t1m

The pendulum is swinging back—after years of chasing short-term performance, marketers are reinvesting in brand to sustain profitable growth, keep acquisition costs low, and avoid the performance marketing doom loop. But proving the impact of brand spend in a world built for last-click measurement remains a challenge.

In this session, we’ll share exclusive findings from our ongoing research into how to quantify brand impact with confidence. Drawing on real-world case studies and our advanced measurement approach, we’ll explore how leading indicators, predictive modeling, and advanced data visualization can help marketers track early signals, course-correct when messaging isn’t landing, and tie brand investment to real business outcomes.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Platinum Badge
Secondary Access
Film & TV Badge
Interactive Badge
Music Badge
About
Format: Special Event