Presented by Lush

Bloom a New Day

Mar 10, 2025

12:00pm – 6:00pm CT

BLOOM A NEW DAY is an interactive experience created by Lush Cosmetics in collaboration with Change the Ref to highlight the urgent need to address one of our nation’s most pressing emergencies: school shootings. Since the Parkland school shooting in 2018, gun safety laws have remained largely unchanged by Congress. The lack of meaningful action by lawmakers stands in stark contrast to the growing epidemic of gun violence in America — with 303 school shootings and 191 lives lost since Parkland.

Manuel and Patricia Oliver, whose son Joaquin was murdered in the Parkland shooting, will be on site to share their story and mission to end the gun violence epidemic.

Join us and learn about the Lawsuit for Survival, a landmark case asking the U.S. government to stop putting gun rights over everyone’s right to live.

Bloom a New Day will be open from Sunday, March 9 to Monday, March 10 from 12 p.m – 6 p.m.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Platinum Badge
Secondary Access
Film & TV Badge
Interactive Badge
Music Badge
About
Format: Activation
Type: Activation