The F1 Arcade activation at SXSW will merge motorsports, luxury hospitality, and next-generation technology in an engaging consumer experience. Attendees will be able to interact with an AI-powered mocktail-making machine, crafting personalized, non-alcoholic cocktails in under 60 seconds. Each beverage
will be uniquely customized based on personalized music playlist data, creating an innovative, one-of-a-kind refreshment tailored to individual preferences.