BBC, Burberry, Wimbledon, Rolls Royce; aside from being iconic British brands, what do they have in common? In recent years, each of these properties have tapped virtual worlds like Roblox to engage and scale Gen Z audiences that are harder to reach through more established channels. So, how has the world’s oldest broadcaster incorporated gaming into its wider engagement strategy? And how is it leveraging virtual worlds to introduce iconic IP like ‘Doctor Who’ and 'Wallace and Gromit’ to the TikTok generation? Join GEEIQ, the BBC and Roblox for an expert discussion.