Explore whether a single festival can contribute to a city's growth and enhance its appeal to tourists.

Busan’s unique events, such as the International Film and Rock Festivals, have each achieved their own notable success.

Now Festival Shiwol, launched last year and occurring each October, aims to showcase these diverse events under a unifying theme, creating greater synergy, and becoming Korea's leading convergence festival.

Join us as we discuss these efforts alongside case studies of the Busan International Film Festival and the Busan International Rock Festival.