credit:  Bridger Flory @Whatisavisual

Social Cig at Marlow

Mar 13, 2025

12:00am – 12:40am CT

Marlow

This performance is part of the showcase that starts on Wednesday, March 12 at Marlow

Born & brewed in Wisconsin, Social Cig is the 'Indie-Skate-Rock' music project of Filipino American, Parker Schultz. Consisting of contagious authenticity, cheery live shows, and cultivating an original story with an attitude of gratitude, Social Cig is creating full-circle moments. Leafing through global music scenes with an ambitious DIY approach and writing songs that capture a genuine outlook from a modern-day Midwest cowboy, Social Cig has become a well-rounded grassroots venture.

A Social Cig song sorts the ordinaries of boyhood; a lyrical short story woven together by playful strength and catchy grips in the feel-good realm of indie rock. Sketching a memoir and gardening an actively verdant fan base, Social Cig continues to expand its landscape by sharing the stage with acts such as Wet Leg, Lime Cordiale, Noah Kahan, Motherfolk, PREP, Arlo Parks, M.A.G.S., Kainalu, Ax and the Hatchetmen, Miloe, Dizzy, The Crowe Boys, Landon Conrath, Motel Breakfast, Windser, Michael Cera Palin, and Lowertown.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Access
Music Badge
Platinum Badge
Secondary Access
Film & TV Badge
Interactive Badge
Music Festival Wristband
About
From: Milwaukee, WI, United States
Genre: Rock
Subgenre: Indie Rock
Type: Showcase