We aim to provide UK&NI artists, labels and managers with the gold standard showcase platform, across 8 days at SXSW in a 2 stage space, with full UK production delivered by our friends at Production Park, Subfrantic, Allen & Heath and Bowers & Wilkins. The event is a not-for profit; produced by a partnership of UK rights collection bodies and trade associations, BBC Introducing, BPI, The British Council, PPL, PRSF and supported by The Department of Business & Trade.