credit:  Sid Rodriguez-Tovar

Los Juanos

Los Juanos are carving an unprecedented path with their Indie/Alternative-Regional Mexicano. The San Antonio based group consists of members Baldemar Esquivel III, Miguel Jaime “Werito” Guzman, Eddie Longoria, Richard “Nebyula Dreamz / R!ch Boy” Ramírez, Frank Tovar, and Gilbert Salazar. Blending rhythms, styles and genres taking equally from old and new, from Mexican and American traditions, Los Juanos’ music is a representation of the people that make it, algo ni de aquí, ni de allá. Liberally interweaving Conjunto, Corrido, and Cumbia Norteña with elements of Dream Pop, Psychedelic, Punk and more, Los Juanos echo the pioneers of the Tejano movement, characterized by an unfiltered creativity and an even more daring disregard for the cultural barriers that cut through la frontera. While this sound may share roots with Latin Indie and Bedroom Pop acts or the modern Corrido and Sireño movements, Los Juanos’ home of San Antonio, Texas has given them a wholly distinct and culturally important identity, a sound primed to be heard on a broader scale.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Los Juanos

Mar 13, 2025
9:00pm — 9:40pm
About
From:
San Antonio, TX, United States
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Professional Connections
Los Juanos is seeking the following:
  • Label
  • Management
  • Brand Partnership
  • Gear Endorsement
  • Distribution - US
  • Distribution - UK/Europe
  • Distribution - Worldwide
  • Other Artists to Tour With
  • Booking Agent - US
  • Booking Agent - UK/Europe
  • Booking Agent - Worldwide
  • PR/Publicity Agency
  • Producer/Studio Engineer
  • Publishing
  • Sync/Music Supervisors