credit:  Neil Anthony Watson

King Cruff

Jamaican-raised, Toronto-based MC King Cruff (Solomon Marley-Spence) was born with the talents of songwriting and performance in his blood. The Tuff Gong/Universal Music Canada-signed artist sees his songs as think pieces set to ‘punky’ rhythms. Drawing on his own audio engineering background, the versatile King Cruff fuses genres across the diaspora including hip-hop, Afrobeats, dancehall and reggae into his original ‘punky’ sound. An introspective storyteller, King Cruff explores the juxtapositions of human behaviour with energizing, innovative sounds that uplift and inspire for an ear-bending amalgam of Black musical styles.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring King Cruff

This performance is part of the showcase that starts on
Monday, March 10
Mar 11, 2025
1:20am — 2:00am
Presented by
Take Action x SXSW
Mar 11, 2025
9:00pm — 9:20pm
Presented by
All The Vibes
Mar 13, 2025
9:00pm — 9:25pm
Presented by
Island Wave & Reggae Recipe Live!
About
From:
Kingston, Jamaica
Genre:
Subgenre:
Professional Connections
King Cruff is seeking the following:
  • Brand Partnership
  • Gear Endorsement
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