Mickey Galin

Mickey's team develops GWI's new datasets including Alcohol, Automotive, Consumer Tech, and Luxury most recently in 2023. She is also responsible for developing and introducing data partnerships at GWI with the most recent partnership enabling GWI segments to be pushed to Liveramp and other platforms for activation. Mickey is passionate about data and understanding consumer mindset and behavior. She has been involved in measurement for more than 20 years and received her PhD from Cornell University.