Sydney Wiklund

Sydney has consistently led the way in avatar innovation, shaping cutting-edge experiences with avatar technology across celebrity, entertainment, and niche creator communities. Genies collaboration roster boasts partnerships with thousands of the world's foremost icons and tastemakers, including Justin Bieber, Cardi B, Rihanna, J Balvin, Paris Hilton, and many more. Past company partnerships include official avatar and digital good deals with Universal Music Group, Warner Music Group as well as the player's associations for the NBA, NFL and MLB. Campaign types include short and long form content such as social media and music videos, XR experiences, virtual performances, co-creation & UGC, branded content, digital fashion, album releases and more. Additionally, her and the team are leveraging the company’s AI technology to develop avatar personalities geared towards re-defining digital creator-to-fan relationships.