Sydney Wiklund

Sydney Wiklund is a rising partnerships executive at the intersection of music, technology, and creativity. Currently, she’s the Creator Partnerships Manager at Genies – a tech company redefining marketing and communication for artists and creators like Justin Bieber, Paris Hilton, Rihanna, and more. She also produces a music festival, Mycelium, bringing together 300+ humans who prioritize wellness, deep connection, and good music each June.

In the past, Sydney spearheaded label relations and partnerships at The Nations – the largest independent music curation network on YouTube amassing more than 50 million subscribers and 19 billion views. She also was an artist manager for top and completed stints at both Buchwald and CAA.