photo of Melanie McClain

Melanie McClain

Founder
Blurred Lines

Melanie McClain is a New York based music executive with 15 years of experience and an expertise in international music programming, product marketing and community building. She is passionate about trends discovery, world-building, and Web3. She is also the founder of the international tastemaker community and agency, Blurred Lines. Melanie has worked on campaigns and partnerships for Burna Boy, Megan Thee Stallion. Rosalia, YSL Beauty, NewJeans, Ronaldinho, Lizzo, Tyla, G-Eazy, and Cultured Magazine. Melanie is a member of The Recording Academy, the Jr Board of The Music Business Association, and was named a Billboard Magazine Change Agent.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.