Jeff Bradley

Jeff Bradley is on a mission to transform hearing at scale, by getting beyond the constraints of traditional surveys and text analysis.

While the rest of the world has focused on talking chatbots, Jeff and his colleagues in the emerging field of narrative analytics have been building LLM-based solutions solely focused on decoding the views people express in their own words, in their own language. His company Phrasia is a SXSW tech partner, also working with clients such as Twitter, EY, Omnicom and LVMH to intercept the early, pre-behavioural signals customers, patients, and employees share every day. Jeff majored in Linguistics at Northwestern, previously ran global innovation for Aviva PLC, and has lived and worked in the UK, US, Poland, Japan, and China