Nolan Gasser

Nolan Gasser is a co-founder of Katch Data, a leading “genomic” data company working with major media players like Meta, Warner Discovery, and Paramount. He is also a composer, pianist, author, and musicologist — most notably, the architect of Pandora Radio’s Music Genome Project. He is the author of the best-selling book WHY YOU LIKE IT: The Science Music & Culture of Musical Taste (Macmillan, paperback 2022) — called “a work of staggering erudition and breadth” by The Economist. This book in turn forms the basis of Nolan’s forthcoming PBS Special, WHY YOU LIKE IT (June 2024).