Jonna Parker

Jonna Parker has been an innovator in the fresh foods space for nearly two decades, driving the
evolution of consumer-centric decision making and big data analytics throughout the perimeter.
Since joining Circana in 2016, Parker has led the development of Fresh Foods within legacy IRI and
now Circana, focused on bringing the same big-data power enjoyed by CPG departments and
manufacturers to the Fresh Perimeter departments. She also spearheaded the development of
Circana’s Integrated Fresh solution for sales and shopper tracking across total food and beverage
which harmonized all code types across Circana’s leading Liquid Data system and solutions and
has become the industry’s system of record. For this herculean feat of modernizing all food and
beverage data in a singular, trusted structure and easy-to-use tools, Integrated Fresh was named a
2020 SIIA CODiE award finalist for business technology.
A top industry thought leader, Parker regularly contributes content to and is quoted in trade
publications such as Produce Business, The National Provisioner, Winsight Grocery Business, and
CSP Magazine. She has also been a speaker on fresh food industry trends and strategies at several
top industry events and is the co-author for more than 5+ years of the Top Trends in Fresh series
with FMI. Progressive Grocer named her a Top Woman in Grocery in 2021 and 2023.