Jenny Chen

Jenny Chen serves as the Head of Brand for Wild Fork. In this role, she is responsible for creating the marketing strategy and accelerating brand awareness across the United States. She is focused on building a customer centric brand by building marketing programs and strategic leadership to promote Wild Fork's exceptional products and community building initiatives.

Previously she was a seasonal marketing executive with adidas for 10+ years across multiple functions and regions, and the brand director in award winning advertising agencies including Wieden Kennedy. She has significant international experience with top culturally driven brands spanning brand storytelling, creative strategy, digital marketing, social media, media planning and entertainment marketing. She is relentless about marketing effectiveness, and is on the judging panel for Effie Awards and a Mentor for Effie Academy.

Jenny was born in Shanghai China and always passionate about the cultural intersection of music, fashion, design, sport, entertainment and technology.