Joe Baratelli

Where creative, strategy and integrity meet, you’ll find Joe Baratelli. Over his 35+ year career with RPA, Joe has helped build small brands into big ones, and made big brands even bigger with work he describes as “emotionally intelligent” creative. He started by developing award-winning work as an art director working with Honda today Joe oversees all aspects of creative output at the agency. /// Over the years, he has helped lead on many iconic brand campaigns, including American Honda Motor Co.’s “Power of Dreams,” La-Z-Boy’s “Long Live the Lazy” ampm’s “Too Much Good Stuff,” VH1’s “Go Behind the Music,” Apartments.com “The Place To Find a Place” and three-time Effie winning “University of Farmers” campaign for Farmers Insurance. /// He has overseen work that has won major awards — including The One Show, Cannes Lions, Clios, ANDY’s, D&AD, the Effies and being nominated for a commercial Emmy. But the most important recognition has come from the strong business results the work has driven for RPA’s clients and the long-lasting client relationships the agency has developed thanks to that success./// Joe has been featured in Ad Age, ABC News, Adweek, Campaign US, The Drum and SHOOT. /// He is a member of the Television Academy, (The Emmys) and the Directors Guild of America.