Anja Bisgaard Gaede

The two paths of my work with SPOTT gives me a special insight to pass on as mentor. I am the founder of SPOTT of 10 years, and I have MA degree in communication, specialised in fashion, consumerism, and experience economy. My work is in the cross section of: trend forecasting, customer behaviour, emerging media technologies and textile/material innovation. Besides numerous presentations, customer analysis, product development cases, strategy sessions and consultations, I have also published the Danish book "Skab god kemi med dine kunder – oplevelsesøkonomi i detailhandlen" (Customer Chemistry – Experience Economy in Retail). More over I have been part of Heimtextil Trend Council since 2017 spearheading the the trend concept from print, web, film and physical trend space in both 2022 and 2024.
My second path is the role as Associate Professor at VIA Film and Transmedia at VIA University College Denmark since 2017. I have the responsibility for the international semester "The Fashion Experience: Fashion Film and Transmedia Storytelling". As part of this role, I have edited the anthology "Fashion Film and Transmedia - an Anthology of Knowledge and Practice". Before SXSW March 2024 we will have the sequel out that I am also editing. Focus will be XR and AI and Fashion.