photo of Natalie Rodic Marsan

Natalie Rodic Marsan

Head Of Brand Marketing And Communications

I started my life as a performing artist but then discovered I love business, strategic planning and making genuine connections between people and ideas. The rest just unfolded in beautiful and imperfect ways and here I am, still enjoying the journey. I have 15 years+ experience building brands through a customer-centric lens. As both a B2B and B2C marketer, strategist, community builder and team leader, I've worn most of the hats in the shop at some point and basically I have learned that it all comes down to what we humans want so badly: connection and belonging.

I've been deeply focused on digital tech for nearly 20 years and the web3 space for the last three, building my understanding of the blockchain and plethora of technologies it facilitates. I moved from corporate agencies to emerging tech startups three years ago, and found that I love building and growing brands from the ground up.

Passionate about the promise of the creator economy, decentralization and digital ownership in everyday life. I envision a near future where web3 is another marketing channel in the mix and where successful brands invite their customers into their ecosystem to co-create, build and reward them for their engagement and loyalty.

Experienced in:
* Designing, executing and supervising commercial and marketing strategies
* Developing brands’ unique positioning, promise, messaging, voice and persona
* Leading, managing, training, supervising, and mentoring
* Digital and social campaign and content strategy, planning, creation and deployment
* Designing co-promotional marketing efforts and managing partnerships
* Content marketing and brand story-making, including long term planning
* Influencer and advocacy program development
* Measurement and optimization of all the above

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Natalie Rodic Marsan
Events featuring Natalie Rodic Marsan