Christina Melander

"To me, the digital transition is a question of values rather than digital technologies. I’m dedicated to ensuring we put humans at the center of the digital transition – specifically in designing digital business models, products, and services."

Christina Melander, a luminary in design, has worked at the intersection of strategic design, business development, and innovation for over 20 years. She has developed programs and projects in the design field and across industries, advised at a policy level, and implemented strategy and policy.

Christina is an experienced design leader, speaker, and facilitator that genuinely believe in the power of co-creation, collaboration, and cross-sector partnership to build a better future. As she often express: "Think about it. If we can’t imagine a better future – together, how should we be able to design for it?"

Besides Director of Digital Transition, Christina Melander is the President of the European Design organization BEDA and part of the Think Tank for Design, the Danish Design Council.