Bonny van Rest

Bonny is a purpose-driven business strategist and former CMO, with 15 years of experience in developing diverse, passionate teams and organizations to better connect with their customers. She is known as a true thinking partner, who challenges the status quo and drives change through the connection between people, processes and purpose. Her favourite question to ask is: “What are we committing to, and who owns it?”

Bonny holds a Master’s Degree in Business Administration from the Rotterdam School of Management, and her experience in both national and international markets includes launching a disruptive new digital insurance company in Ontario, building a customer experience hub for a leading health brand in the Netherlands, and developing marketing strategies and business plans for clients in the for-profit and not-for-profit space.

As the co-founder of Sidekick, Bonny now brings her passion in helping business leaders realize seize opportunities, overcome challenges and achieve their business dreams. Sidekick is a realization consultancy. We help business leaders find clarity of focus, build momentum, and carry out your biggest and boldest objectives, with the help of a trusted Sidekick by their side. We offer workshops, programs, and fractional roles within three areas of expertise: Strategy, Growth and People.

When she’s not preparing for her next thought leadership project, you can find her outdoors whether it’s snowboarding in the glades or portaging and camping on Ontario’s beautiful lakes.