Daniela Santamaria Herran

Hi there! I’m Daniela Santamaria, a passionate music manager and growth marketing expert with over 8 years of experience in the global music industry. My journey has taken me across markets in the US, Latin America, and Spain, where I’ve had the privilege of working with some of the most dynamic companies in the business, including Live Nation, Amuse, and WK Records. I currently manage the talented music artist Snøw and producer Skinny Atlas.

My career began in brand marketing, but my true calling led me to the music industry, where I’ve successfully merged my expertise in digital marketing with my love for music. This fusion inspired me to found a company that reimagines the music business, helping startups, emerging artists, and boutique labels thrive in today’s ever-evolving landscape.

Last year, I had the honor of mentoring at SXSW, an experience that I found incredibly rewarding. Sharing my knowledge and insights with passionate artists and entrepreneurs is something I deeply enjoy, and I’m excited about the possibility of continuing this journey as a mentor at SXSW next year.