photo of Annie Flook

Annie Flook

Director Of Artist Partnerships & Business Development
Propeller

Annie has worked on the touring side of the music industry for over 13 years specializing in booking, tour marketing and artist development. Driven by a passion for helping artists build sustainable careers on the road, she has advised on touring strategy and creative marketing campaigns for artists of all sizes and genres. Originally from NJ, Annie got her start working in the Contemporary Music Department at ICM Partners under Nick Storch and Marsha Vlasic where she helped route tours for artists ranging from Cannibal Corpse to Frank Turner. In 2014, she joined the Artist Development team at Warner Records and, in 2015, transitioned to Atlantic Records where she oversaw a multi-faceted roster of artists including Kelly Clarkson, Charlie Puth, Brandi Carlile, and Vance Joy. In 2018, alongside the launch of Elektra Music Group as a standalone label under Warner Music Group, she was promoted to Head of Artist Development and Touring for the new label. This role saw her spearheading tour development and innovative promotional opportunities for 70+ artists across the Elektra, Roadrunner, and Fueled By Ramen rosters. During her time at EMG, she assisted in the creation of the label's charity arm, Elektra Gives Back, along with a mentorship program called Elektra Women. She also led the label's 2020 voter registration campaign in partnership with Headcount, and has been outspoken about raising awareness around the importance of mental health in the artistic community. She is committed to helping artists authentically use their platforms for good and is extremely proud of her current role as Propeller's Director of Artist Partnerships and Business Development.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Annie Flook
Events featuring Annie Flook