photo of Rob Christensen

Rob Christensen

EVP, Head of Global Synch
Kobalt Music

Since starting at Kobalt in August of 2017, Christensen has steadily risen within the synch department and is now EVP, Head of Global Synch. It’s no surprise as his team produces major results year-over-year and has been a key component in the company’s growing global synch revenue in recent years including double digit yearly growth for three consecutive years. His leadership is shown through a data driven and process savvy approach to the ever evolving synch business and finding ways to align the team globally to maximize communication and opportunities for Kobalt’s clients. Balancing the creative and operational needs of the team ensures that all opportunities both large and small, are on the table for Kobalt clients. And not just that, but staying involved in day-to-day dealmaking has been a huge benefit to Kobalt clients including the Cadillac campaign featuring DJ Shadow’s “Nobody Speak” as well as numerous placements across shows such as Westworld, The Boys, Gen V, Expats and The Cleaning Lady, to name a few.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Rob Christensen
Events featuring Rob Christensen