photo of Melissa Garcia

Melissa Garcia

Collective Entertainment

Melissa Garcia is a Founding Partner at Collective Entertainment. As a talent manager and consultant, she develops careers, and strategizes marketing initiatives in order to leverage her clients’ brands to grow their audiences.

Since 2011, she’s worked with numerous clients and companies across the music, sports, and skydiving industries as a project manager, day-to-day manager, tour manager, marketing/social media consultant, and marketing generalist. From 2020-2022, she served as Chief Marketing Officer of nonprofit organization #iVoted Festival where she worked with a team of over 200 volunteers to produce the largest digital concert in history, all in support of voter turnout.

Melissa is a big proponent of mental health. In 2017, she completed a 300-hour yoga teacher training course, earning an instructor certificate from the Southern Institute for Yoga Instructors. She has since taught several classes such as Meditation, Yoga Nidra, Restorative Yoga, Alignment I and II, Alignment Flow, Myofascial Workshops, Pranayama, Core Yoga, TRX Yoga, Yoga Philosophy, and many more. To supplement her own practice, she took anatomy and physiology courses at Daytona State College to better understand body movement and function. In 2023, she launched the Yoga on the Move podcast. This podcast offers meditations, yogic philosophy, flows, and interviews with industry experts to help listeners “find stillness in a world of movement.”

Melissa holds a Master’s degree in Music Business from NYU.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Melissa Garcia
Events featuring Melissa Garcia