Co-Founder of Rareform.
Rareform launched in July 2021. At Rareform they work directly with artists, managers, labels, and distributors on marketing, digital, and release strategies with a strong focus on artist development and artist fan base growth. While at Rareform she has worked with artists including Ocean Alley, Genesis Owusu, Faye Webster, Julia Jacklin, Windser, Royel Otis, The Blaze, among others. She began her career at AEG Live NW before moving to New York in 2013 to work in tour marketing at Foundations Artist Management. She joined Mom + Pop Music in 2014, where she spent nearly seven years rising to Head of Marketing and Co-GM in early 2019.
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