photo of Flavia Barbat

Flavia Barbat


Flavia is an island-inclined content veteran, consultant, and editor-in-chief of Brandingmag. She’s spent the last decade(ish) building successful, scalable content platforms driven by thought leadership. In the process of working with contributors from all walks of life, she’s learned what defines quality and developed a bit of an aversion to “fluff” (and the marketing playbooks that encourage its creation).

The first lightbulb moment was a happy accident that led Flavia to work with Publicis Sapient to build a pretty great content ecosystem in the space of three years. Brand awareness, employee engagement, business development, and an award-winning publication—it was a game changer for them, and for her. She realized that somewhere in between content and brand focus, the marriage between the two was invaluable for any and all companies. Which is how the editorial marketing mindset was born.

When she’s not working with her incredible team and clients, you can find Flavia sharing her opinions on LinkedIn, talking about her home country of Romania, or adventuring around the sunny island of Tenerife where she lives.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Events featuring Flavia Barbat
Events featuring Flavia Barbat