Ricardo Roberts

Ricardo was born in the Voz Andes Hospital in Quito, Ecuador. At the time, his American father was a Peace Corps volunteer, and his Ecuadorian mother was the director of an orphanage. In the early 80’s the young family eventually made their way to Raleigh, NC where they suddenly had to adapt to a new culture and new language. That move was the start of a fascination with culture and the role media plays in shaping it.

Ricardo’s ultimate goal in life is simple—be a good dad. Listening to music, eating great food, and reading business books like Good to Great and Shoe Dog are what keep him inspired and curious. He also loves traveling, mainly to South America.

Favorite MC: Nas. Movie: City of God. Food: Ceviche. City: NYC.