Sandra Jimenez

As Head of Music ( LatAm) at YouTube, Sandra Jimenez directs a multidisciplinary team focused on Labels, Artists and Publishing relationships.

For artists, her team focuses on developing and executing strategies to support the growth of artists’ careers on YouTube. For Labels, the focus is on developing content strategies across their portfolio to help foster consistent growth on the platform. With publishers and songwriters, the team provides tools and training to manage their presence on YouTube.

Sandra is a Brazilian native with a deep knowledge of music and Latin culture. Under her leadership, YouTube in the region has seen immense growth and opportunities and has helped shine a spotlight on artists such as Peso Pluma, Anitta, Ludmilla, and Bad Bunny.

Prior to joining YouTube as a Strategic Partner Manager in 2013, Sandra worked at MTV Brazil, as Digital and New Business Director, developing its digital strategy and interactive projects, including on-air projects, licensing and e-commerce. She also was responsible for MTV Music Awards voting and live streaming events in the region.

Sandra holds a bachelor's degree in Mathematics and executive education from MIT and Stanford. For the last six years, 2017-2022, Sandra was recognized in Billboard’s Latin Power Players List and for 2021-2023, She was recognized in Billboard's International Power Play List.