Bobbie Racette

Bobbie Racette is a visionary entrepreneur who has made a tremendous impact. As the Founder and CEO of Virtual Gurus and VG OnDemand, she has built a reputation as a trailblazer who is committed to creating an equitable future for all. Driven by her unwavering mission, Bobbie has dedicated herself to empowering individuals from historically underrepresented communities and providing them with the opportunities, tools, and resources they need to build successful careers.

For Bobbie, this mission is deeply personal. As a Métis-Cree woman, she knows firsthand the challenges that traditionally marginalized communities face in the workplace. She's seen how systemic barriers can prevent talented individuals from achieving their full potential, and she's determined to change that.

Under Bobbie's leadership, Virtual Gurus has become one of the fastest-growing virtual assistant companies in North America. Powered by innovative tech that harnesses the power of machine learning to match assistants with clients, she has created a thriving community of over 800 talented professionals from diverse backgrounds. Her innovative approach to talent acquisition and management has earned her numerous accolades, including the Indigenous Entrepreneur of the Year 2022, EY Entrepreneur of the Year Special Citation 2023, and has been bestowed the Distinguished Entrepreneur of the Year by the University of Victoria’s Gustavson School of Business 2023.