Michael Krivicka

Michael has been creating viral marketing campaigns for movie studios, TV networks, streamers, and brands for the past 13 years. In 2011, Michael co-founded his first agency, thinkmodo, where he conceptualized & directed many of his memorable viral video campaigns, including Sony's 'Telekinetic Coffee Shop Surprise', Fox's 'Devil Baby Attack', and Paramount's 'Rings TV Store Prank' - which became the #1 Most Shared Facebook Video of 2017 with over 350M views. In 2018, Michael founded his new agency, whoisthebaldguy, where he continues to create viral stunts with bigger & bolder ideas. His viral stunt for Netflix' Wednesday became 2023's #1 Most Popular Youtube Ad, winning a Grand Clio and a Silver Cannes Lion.