Amanda Russell

Amanda is widely respected as a leader in marketing, an entrepreneur and an accomplished scholar. By the age of 32, she built and sold two businesses, an online fitness subscription community for women and a digital marketing and production company working with some of the biggest names in fitness.
Her exit/sale of these companies led her to the role of Chief Marketing Officer at the NYC-based portfolio fund where she directed the rebranding and online presence of their various acquisitions.

She channelled her deep experience, strong industry reputation, and dissatisfaction with the status quo into developing the world’s first fully accredited MBA & EMBA Influencer Marketing programs at Kellogg’s School of Management at Northwestern and later became the founding director of the Global Center for Influence at the University of Texas.
Her international experience is vast, having taught at some of the top schools in the world, including Bocconi University (Milan), London Business School, Harvard, Wharton School of Business, HEC (Paris), New York University, and The University of Stockholm Business School.
Her book, The Influencer Code, covers influence, consumer behavior, and the future of marketing. Russell advises some of the biggest companies in the world including Lamborghini, Cedars Sinai, Lionsgate and Silk-FAW.