Katherine Friedland

In her time at Mom+Pop Music, Katherine has looked after the live verticals of GRAMMY-winning/nominated artists like Courtney Barnett and Tycho, legendary talent like Tom Morello, Tegan and Sara, and Sleater Kinney, and all other artists across the label including Caamp, Ashe, Maya Hawke, Del Water Gap, FKJ, and Porter Robinson, amongst others - helping to harness their touring careers for impactful artist development. Katherine is counseled on tour and album launch strategies, routing and tour curation decisions, creative and data-driven marketing, and more. Her ability to identify opportunities and navigate the complexities of the ever-changing live music industry has led to exponential growth of these artists who are now all playing the biggest headline shows of their careers and continuing to release influential new music.