photo of Luis Gramajo

Luis Gramajo

Chief StorySharing Officer
Sunday Afternoon Project

Hi! I'm Luis, and I believe in the power of authentic storytelling to transform lives. With over a decade of experience leading marketing for multinational corporations like Beiersdorf and P&G, I learned the impact of connecting stories with strategy.

In 2019, I moved from Guatemala to Austin, where my partner Hans and I turned our cookie business into a $5 million success by sharing our authentic story. Even when faced with losing our company for being "too gay," we stood firm in our truth.

This journey sparked my mission: helping others discover and share their stories fearlessly. At The Sunday Afternoon Project, our nonprofit, we combine strategic thinking with genuine human connection to empower individuals through our Storytelling Lab Program.

I'm passionate about showing others how to turn their unique experiences into opportunities for growth and connection. Let's create something amazing together! #Austin #LGBTQ

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Events featuring Luis Gramajo
Events featuring Luis Gramajo