Peter Scott

Pete Scott
Biography

Pete Scott is currently the Chief Strategy Advisor for Play Anywhere Holdings, an interactive monetization platform that is helping sports leagues and IP holders create new revenue streams across gaming, ecommerce and interactive ads. He is also the CSO for Plai Anywhere, a platform to secure and monetize IP training data sets for Gen Ai.

He was recently the Vice President of Emerging Media and Innovation for Warner Media Discovery

In this role, Scott advises internal teams on new tech, trends and helping the company remain relevant in the new media world. Additionally, he is helping lead the strategy and operationalization of LIVE Virtual Productions, Sportsbetting, Ecommerce, Name Image and Likeness ( NIL), and Next Generation viewing experiences across the Turner Sports portfolio; NHL, NBA, MLB, USA Soccer and March Madness. He also manages a portfolio of existing partnerships including but not limited to companies building next generation experiences including computer vision, AI, metaverse, NFT’s, Fan Tokens, etc.

As an Emmy award winning digital strategist and operator Pete has helped the company evolve and embrace a digital and direct to consumer mindset.

Prior to his current role, Scott served as the Vice-President of Emerging Media for Turner Studios. While in this role, Scott was responsible for working with colleagues at TNT, TBS, and Adult Swim to onboard and operationalize new technology across production, post-production, visual effects, and content generation. His unique hybrid background of TV and digital helped Studios digitally transform itself into viable resource for production on Twitter, FB, Instagram, TikTok and Snapchat.

In 2014, Pete partnered with Coca Cola, and Mercedes to established a technology incubator in Tel Avi , named the Bridge/Builder program. The program that finds the best Israel technology companies in ChatGPT Artificial Intelligence, VR/AR, Machine Learning and Blockchain. The program has