We Were Never Being Boring

WWNBB is a label/collective based in the San Francisco/Bay Area, but with deep roots in Italy. Started in 2009, WWNBB has always prioritized creating an indie musical bridge between countries--a bridge much more tangible than a shared playlist. For more than 10 years WWNBB has presented new and emerging acts during SXSW, making it a great chance to hear it here first!