Boutique booking agency representing alternative artists. Joady Harper created Rocky Road Touring in 2010 while based in Brooklyn NY. Her career began in England, while known by her maiden name – Joady Thornton, as a promoter for the Mean Fiddler now Festival Republic. While booking the London venue – The Garage – she soon became the only female tour promoter in the UK with sold out Brixton Academy shows for Yeah Yeah Yeahs and Babyshambles. In 2006, she set off to live in New York to become the talent buyer for Studio B in Brooklyn and then subsequently The Annex in the LES. After doing a stint in artist management, Joady worked for Entourage Talent Agency before founding RRT.